Book review posts, Uncategorized

November 2024 Reads

Mental self-care: When you find yourself engaging in distracting behavior, reflect. What do I need right now? Is this giving me what I need, or do I need something else? Ex: may need a shower, hydration, exercise, rest, a hug, a good cry, journal reflection, or a talk with a friend.

Social self-care: Schedule activities with people you’d like to get together with on a regular basis. Rotate hosting.

Professional self-care: Establish a morning routine to set the tone for the rest of the day.

Thoughtful Thursday posts, Uncategorized

Thoughtful Thursday – June 8, 2023

My intention is to post a Thoughtful Thursday column each week and share some of the insights I have learned in the past week. Here are some of the things I’ve learned this week:

Sad to Savage- Habits I Do On Vacation & Reflecting on Turning 26

In this episode, Shelby was reflecting on turning 26 and asked herself these reflection questions. I think these are great for anytime, especially for a personal growth mindset!

Ask yourself:

  • Who is she?
  • What does she say to herself?
  • How does she describe herself?
  • What does her day look like?
  • What are her daily habits?
  • Where does she live?
  • What does she do for work?
  • What does her work day look like?
  • What makes her feel good?
  • When does she work out?
  • How does she view nutrition?
  • Who does she surround herself with?
  • What are the daily choices that she makes?
  • What are the choices that she makes on the weekend?
  • What is she doing to get 1% better?
  • What is her favorite way to habit stack?
  • What is her morning routine?
  • What is her nighttime routine?
  • What is she working towards?
  • What are her top 3 goals, and what are 3 daily habits she can do to help her work towards those goals?
  • What is one area she wants to improve in?
Mental Performance Daily- How Are You vs. What Are You?

Instead of asking yourself how you are doing, ask what you are doing. What should I be doing right now? What is the best use of my time, energy, effort, and focus right now? How I am doing is hit or miss, up and down as part of the human condition. Asking yourself what you are doing is going to help you perform at an elite level; comparing what you are doing vs. what you should be doing.

Optimal Living Daily- Breaking the Dependency to My Phone by Mollie of This EverGreen Home
  • Use social media less frequently. Set a daily time limit. You can use apps to limit your screen time.
  • Check e-mail at designated times.
  • Track your app usage.
  • Find a home base for your phone so it isn’t always next to you.
  • Turn off notifications.
  • Begin a new behavior. Ex: instead of browsing on your phone, read a book.
  • Turn on do not disturb.
How to Be a Better Human- What we can learn from great salespeople (w/ Colin Coggins)

Everyone is either selling an idea, themselves, or a product or a service.

  • The greatest sellers on the planet create agency with the person they are speaking with so that they feel like they are part of the decision-making process.
  • Acknowledge what’s happening in real life. That’s what sales is about.
  • You want people to look for the good in you and believe in you. That doesn’t happen unless you can reciprocate that.
  • Realize that who people hope you are and who people expect you are are two different things. People hope you’re like them.
  • The next time you go into a meeting, spend three minutes thinking about three things that you could love about this person.
  • What you get paid to do and what you love doing aren’t always the same thing, but a lot of times there are areas in what you get paid to do that you do love – like the stuff you would do for free. Isolate what you love. See if you can delegate or avoid the things that you don’t love.
The Savvy Psychologist- 7 types of rest you’ve been missing

Physical rest (passive and active)– sleeping, napping, FOLLOW A SLEEP PROTOCOL/EVENING ROUTINE, stretching, yoga, breathing exercises, progressive muscle relaxation, hot baths, massages. Watch out for signs that you need physical rest, such as lacking energy to make it through the day, feeling tired but having difficulty falling asleep, reliance on substances to give you energy, and depending on substances to give you more rest.

Mental rest– mental fatigue can result from a variety of things, including negative self-talk, rumination, anxious what-if thinking, being stuck in the past, and judgments. Signs that you may need mental rest include irritability and decreased frustration tolerance, avoiding activities, feeling like you’re in a mental fog throughout the day, and feeling overwhelmed by daily tasks. One way to ease the mental load is through good time management skills. Take into account not only the amount of time a task takes, but the emotional load it takes as well. Another way to give yourself mental rest is through meditation.

Emotional rest– where are you spending your emotional energy? Frustration, anxiety, inadequacy, sadness, annoyance, etc. Some signs you may be experiencing an emotional rest deficit include beating ourselves up for small mistakes, excessive worry or anxiety, feelings of self-doubt, and over apologizing. Be mindful of your environment and the things/people that drain you and restore you. Emotions are contagious. Modify your environments the best you can. Emotional awareness is key to identifying emotional drains and emotional restores. Reduce the amount of social comparisons that you do.

Spiritual rest– organized religious practices, connecting with something greater than yourself, prayer, feeling a sense of belonging by getting involved with your community, meditation, things that bring you a sense of purpose and make you feel connected

Social rest– A social rest deficit occurs when we fail to differentiate between relationships that restore us and relationships that drain us. It can also occur when we are engaging in too much or too little social interaction. Signs you have a social rest deficit include feeling alone, feeling detached, finding it hard to maintain close relationships, isolating from others, or finding that you are attracted to those that mistreat you. Identify your social needs. If you are introverted and have a customer-facing job, allow yourself alone time to recharge at the end of the day. Listen to your social needs and stop comparing yourself to others. Be present and show up in your social networks. This will aid in deepening relationships and feeling more connected. Find like-minded individuals who share some of your hobbies. Join a group.

Sensory rest– giving your senses a break- overwhelming senses with constant stimuli. Spend some time away from your electronics. Read a physical book instead. Turn off the lights. Listen to your senses and give the ones that appear agitated a break.

Creative rest– if you’ve ever felt like you’re out of good ideas, you’ve experienced being creatively drained. Creativity is about our ability to be innovative, think outside the box, or be inventive. People require creative rest when they feel stuck, uninspired, and unable to generate new ideas or solutions to problems. The key here is to remove the requirement to produce and get involved with activities that inspire you. Make time for the things you don’t normally make time for to refill your creative cup.

How I Built This with Guy Raz- Angie’s Boomchickapop: Angie & Dan Bastian

I was eager to learn more about Angie’s Boomchickapop, as their sweet and salty kettle corn is my favorite store-bought popcorn!! They also originated in my home state of Minnesota.

Beginnings:

  • Neither Dan nor Angie ever had a particular love for popcorn initially. They needed a way to earn extra money to save for their kids’ college funds, and popping and selling kettle corn seemed like a reasonable way to do it. In 2001, after Dan saw an internet ad for kettle corn equipment, he convinced Angie that they should go for it. They started in their garage in Mankato, Minnesota.
  • They bought a kit using a 0% interest credit card. The kit included a tent, outdoor kettle, and table and paid $8k or $10k. Of note, the kit did not have instructions!
  • Dan was working as a teacher and Angie was working as a nurse at the time.
  • Rainbow Foods was the first place that allowed them to sell it (in front of the door outside) in November 2001. They were limited because they had to pop outdoors due to propane with the kettle. They took 1 hour to set up, bagged using twist-tie bags, and sold $300 of kettle corn.
  • Their business was originally called Kettle Corn Café.
  • Coworkers and students were surprised to see them on the weekends with their kettle corn business.

Growth:

  • In 2002, they started to sell outside of the Minnesota Vikings training camp and gave some free popcorn to the players.
  • The players loved it, but Dan and Angie realized that they would need to pay for a sponsorship fee to be the Minnesota Vikings’ preferred popcorn! They paid an $8k sponsorship fee.
  • Dan quit his job in 2003 after 2 years in the business to focus on the popcorn business.
  • Lunds and Byerlys was interested but wanted them to get their act together for selling. They needed to find a facility, different packaging, etc.
  • They bought a small kitchen 6 months later and moved operation indoors, got the kitchen licensed, and launched 6 months later with a new brand name: Angie’s.
  • They found 2 retired teachers willing to help out and paid $8 an hour for BOTH of them.

Challenges:

  • During their first 7 years, they were buried further and further into debt.
  • They weren’t profitable at first. They used funds to buy a trailer, a heater, and other items. Everything seemed to go back into the business.
  • In 2008, they had to get a million-dollar loan to get a bigger facility to ramp up production. They had debt and didn’t really have collateral and were turned down for a loan by many banks. They had about 20 employees at the time.
  • They eventually found a partner who gave them a line of credit using personal guarantees (home, future earnings – everything but the mini van).

Expansion:

  • In 2008, after years of persistence, they got into Trader Joes after sending products to a contact. Trader Joes put in an order for 25 trucks ($500k worth) that would be distributed across the country to Trader Joes. Jon and Angie didn’t have enough money to buy the materials for this order, so they ordered a new credit card with a $100k line of credit and requested an immediate wire transfer!
  • Due to popularity, Trader Joes came back with another order of 25 truckloads. The business needed to scale up quickly and hire more people.
  • In 2009, revenue was $3-$4 million.
  • In 2011, outside investment firm, Sherbrooke Capital, made an offer and acquired a majority stake in Angie’s.
  • In 2011, Angie’s was in the natural and organic snack section in Costco, Target, and regional grocery chains and was doing very well. Angie’s started with kettle corn but wanted to expand through providing different flavors, messaging, and branding.
  • Dan’s cell phone was on every package because that was the business phone and he received several phone calls at all hours asking if the product is gluten-free. So they decided to get certified gluten-free.
  • Also in 2011, they went to a branding agency to come up with a new name. Boomchickapop, the new name, launched in 2012. It was the first non-GMO branded popcorn on the market. The yellow bags of sea salt popcorn were the #1 selling SKU in four months – after 9 years of business.

$$$:

  • In 2014, TPG Growth, a private equity firm, bought out Sherbrooke. Boomchickapop equity shares became liquid to staff. They distributed millions of dollars! Between 2014 and 2017, Dan and Angie sold a big share of their ownership to TPG Growth.
  • In 2017, 16 years after the business started, ConAgra bought out Boomchickapop for $250 million! When ConAgra bought the company in 2017, they also acquired the old kettle originally bought in 2001.
  • They never imagined they would make it that far with their initial investment.

I look forward to reading, learning, and sharing more with you soon!