Thoughtful Thursday posts, Uncategorized

Thoughtful Thursday – February 22, 2024

The Unf*ck Your Fitness Podcast – 4 Questions to Ask Yourself About Your Unrealistic Body Standards
Talks at Google – Jason Derulo – Sing Your Name Out Loud: 15 Rules for Living Your Dream
Life Kit – How to be a ‘supercommunicator’
Self Improvement Daily – “Be here now.”
Book review posts, Uncategorized

The Power of Habit

“The Power of Habit” written by Charles Duhigg is among my favorite books I’ve read this year and among the most helpful books I have ever read. This book focused on the process of creating and modifying habits, habitual cues and rewards, and contained many interesting marketing examples shaped by habits: Pepsodent, Febreze, Target, foaming shampoo/toothpaste/laundry detergent, the response to Rosa Parks, AA, etc.

The habit cycle consists of the cue➡️routine➡️reward. If you use the same cue and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.

The basal ganglia (part of your brain) stores hundreds of habits we rely on every day. If the basal ganglia gets damaged, such as in those with Parkinson’s or Huntington’s disease, you may lose your habits.

If you want to change a habit, you must find an alternative routine, and your odds of success go up dramatically when you commit to changing as part of a group.

To modify a habit, you must decide to change it. You must consciously accept the hard work of identifying the cues and rewards that drive the habit’s routines and find alternatives. You must know you have control and be self-conscious enough to use it.”

Charles Duhigg

Almost all of the patterns that exist in our lives – how we eat, sleep, talk to people, spend our time, spend our money – are habits. You have the freedom and responsibility to change these habits.

Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp, and the only option left is to get to work.

Charles Duhigg

Almost all habitual cues fit into one of five categories: location, time, emotional state, other people, and the immediately preceding action.

Here are some common habits (related to eating) that I can think of that fall into these categories:

Location: eating popcorn at a movie theater, drinking at a bar, eating cake at a birthday party

Time: eating breakfast, lunch, or supper around the same time each day, even if you aren’t actually hungry

Emotional state: feeling stressed or sad can result in binge-eating junk food

Other people: being surrounded by people at parties and social events may urge you to eat or drink

Immediately preceding action: eating dessert or something sweet after a meal because it is your way of ending the meal

❗❗One of the most interesting stories was about the history of Febreze, which was initially manufactured to destroy odors. Researchers provided free bottles to households with pets, and upon following up with them months later, found that people couldn’t detect most of the bad smells in their homes because they became desensitized. The product’s cue was hidden from those who needed it most, so Febreze ended up in the back of a closet. Febreze then changed to a distinct scent and was positioned as a reward: the nice smell that occurs at the end of a cleaning routine. The irony is that a product manufactured to destroy odors was transformed into the opposite: an air freshener used as the finishing touch when things are already clean!❗

Pepsodent increased awareness of tooth film as a cue to become the best-selling toothpaste for more than 30 years. The reward was marketed as beautiful teeth. Mint oil and other chemicals were used to create a cool, tingling sensation on the tongue and gums. People craved that irritation, and although it doesn’t make the product work any better, it convinces people that it’s doing the job.

Later, Crest became the top seller by featuring fluoride, which was the first ingredient in toothpaste that actually made it effective at fighting cavities.

Foaming is a huge reward. Shampoo, toothpaste, and laundry detergent often contain foaming agents. Although there’s no cleaning benefit, once the customer starts expecting that foam, the habit starts growing.

Alcoholics Anonymous (AA) is a method for attacking the habits that surround alcohol use. AA forces people to identify the cues and rewards that encourage their alcoholic habits and then helps them find new behaviors.

It’s not obvious from the way the 12 steps are written, but to complete those steps, someone has to create a list of all the triggers for their alcoholic urges.

J. Scott Tonigan

Then, AA asks alcoholics to search for the rewards they get from alcohol: escape, relaxation, companionship, the blunting of anxieties, and an opportunity for emotional release.

If order to offer alcoholics the same rewards they get at a bar, AA has built a system of meetings and companionship – “the sponsor” each member works with along with frequent meetings.

“Hey Ya!” by Outkast was a flop at first. Many people changed the radio station when it came on. It needed to become part of an established listening habit to become a hit, so it was sandwiched between songs that were already popular, and it grew in popularity.

The author discussed that the response to Rosa Parks and societal change was the result of social ties across dozens of groups.

Movements don’t emerge because everyone suddenly decides to face the same direction at once. They rely on social patterns that begin as the habits of friendship, grow through the habits of communities, and are sustained by new habits that change participants’ sense of self.

Charles Duhigg

Target extensively tracks customers’ buying habits. Every person has a permanent Guest ID #, and Target analyzes shopping habits, demographics, age, marital status, kids, how far from the store the customer lives, websites visited, etc.

To read more about habits and my habits journey, check out:

A podcast I highly recommend that focuses on habits is Sad to Savage with Shelby Sacco.

I look forward to reading, learning, and sharing more with you soon!